Social media marketing

digital2

The following definition is endorsed by the Boards of the International Social Marketing Association, European Social Marketing Association, and Australian Association of Social Marketing.

 

The process consisted of a membership trawl to develop a set of agreed principles of Social Marketing to underpin the definition. The process also included an online members vote on these principles; a summary of the survey results is set out in annex two.

  1. It was recognised that the definition would be a consensus statement; it would not seek to limit or curtail debate about the nature of Social Marketing. The consensus definitions purpose would be to enable the supporting associations to develop a common narrative about the nature of Social Marketing that would assist in furthering their collective aim of capturing and spreading good practice.
  2. The definition should focus on both the purpose and nature of Social Marketing practice.
  3. It should be as short and succinct as possible.
  4. The definition should be as unambiguous as possible and it should be capable of translation into languages other than English without loss of its substantive meaning.
  5. The definition should be subject to on-going refinement to reflect the dynamic and developing nature of Social Marketing theory and practice.Digital(3).jpg                   now i show a most popural digital marketin                                                                          [youtube https://www.youtube.com/watch?v=PvWL3lxEBAM&w=854&h=480

 

 

 

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